La Roche-Posay Pure Niacinamide 10 Serum is La Roche Posay’s first pure 10% niacinamide serum. This multi-tasking dermatological serum is developed to suit all skin types including sensitive skin. Formulated with niacinamide and hyaluronic acid, it helps to even out skin tone, hydrate and brighten, whilst improving the appearance of dark spots. It is specifically formulated for sensitive skin types. The powerful dermatologically tested formula contains 10% niacinamide (hydrate & smooth), and 5% HEPES (gently exfoliates). It delivers a more even skin tone and also helps with skin texture, making skin look brighter and smoother while the hyaluronic acid helps to lock-in moisture leaving skin looking plump and healthy.